Title: Discussion on the Basic Model of Decision Neuroscience

Speaker: Ma Qingguo, Member of the International Eurasian Academy of Sciences; Fellow of the Asia-Pacific Artificial Intelligence Association (AAIA); Professor and Doctoral Supervisor; Founder of the Neuromanagement Laboratory of Zhejiang University. He is currently the Director of the Neuroeconomic Management Professional Committee of the Chinese Society of Technology Economics. He has served as Executive Vice President of the Chinese Society of Management Science and Engineering, Leader of the National Key Discipline of Management Science and Engineering of Zhejiang University (concurrently leading the direction of information technology and management), Member of the Management Science Discipline Group of the Academic Degrees Committee of the State Council, and Member of the Management Engineering Steering Committee of the Ministry of Education. In recent years, he has mainly engaged in cutting-edge research in emerging interdisciplinary fields such as neuromanagement and neuroindustrial engineering/neuroengineering management, and is one of the earliest scholars in the world to introduce neuroscience into the field of management science. He has presided over a number of national and provincial key research projects, won more than 10 provincial and ministerial-level awards and 1 national second prize for teaching achievements, and has published more than 100 papers in SSCI and SCI international journals and more than 10 papers in domestic authoritative journals. He has been selected into Elsevier's "China's Highly Cited Scholars" for five consecutive years (2020/2021/2022/2023/2024). He presides over the key project of the National Natural Science Foundation of China "Basic Theories and Methods of Management Decision-Making Driven by Neuroscience".

Abstract: Decision science has experienced three major revolutions. The first was the introduction of mathematical science into decision science, where von Neumann and Morgenstern proposed a system composed of six axioms, and based on this system, they provided a basic model for optimal decision-making. The second major revolution was the introduction of psychology into decision science, where Kahneman and Tversky proposed prospect theory for behavioral decision-making and provided a basic model based on prospect theory. The third major revolution is the introduction of neuroscience into decision science. At present, many papers have discussed the process and stages of decision neuroscience, but there is still no general basic theory and basic model. This report intends to report the latest research progress for joint discussion.

Date & time: 15 May 2025, 09:30 - 11:00

Venue: B609, Yifu Information Technology Building, Central Campus, Shandong University